Add Streaming Audio to Your Website
The Internet and software technology have revolutionized and broadened the concept of what broadcasting is evolving into. Today, for very little money, almost anyone with a reason or message can broadcast it to the world. Never before have so many people been empowered with communication possibilities. You won’t probably find such sites these days simply because they have been left far behind by search engines that a lot of people depend to find websites or they are deemed obsolete by visitors who trash them for their vintage look and poor information delivery capabilities.
Convergence of media that aids or supplements information in a single web page symbolizes the new order in website design and it is up to you in deciding where your website should belong which also directly impacts the its traffic and monetizing potential. Streaming audio is a wonderful yet grossly misunderstood functionality which has been proved to come up with drastic changes in traffic and conversion if properly implemented. Your website acquires a whole new dimension with streaming audio that can counsel, educate, clarify and close a sale much faster than through the conventional text and image mediums.
So what exactly is streaming audio?
The simplest answer is that streaming audio is NOT conventional audio where users download a file to their computer and then plays it. This sounds simple but what if the user is using a public computer restricted from saving files or when the file is a one hour long interview which he or she does not want to download. The end result is that you lose a visitor and more importantly this is can lead to bad publicity or word of mouth.
In streaming audio, there is no question of the user downloading a file to the computer and the audio which is compressed up to a fifth of the original size is streamed which the user can hear instantaneously. So in a sense, the user is only streaming part of the file and he is at liberty to hear to the extent he wants to. They can pause or stop the streaming audio and is able to resume whenever they wish. Since there is no downloading of file, your content is secure and does not get downloaded and forwarded in emails with you losing valuable traffic.